Selected Work
Case studies with measurable impact
Six recent engagements where the design decision moved a real number. Each one started with research and ended with a metric.
Healthcare
Onboarding
SaaS Product Motion Design
Helix Health · Lead Product Designer
Impact · Activation rate rose from 41% to 87%. Support tickets dropped 63%.
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Travel
Canvas UI
Clean glassmorphism effect element
Atlas · Senior Product Designer
Impact · Itinerary completion rate up 54%. Average session length grew 2.3x.
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Fintech
Billing
Monolith Billing
Monolith · Product Designer
Impact · Involuntary churn fell from 7.2% to 2.1%. Recovered $1.4M in annual revenue.
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Consumer
Reading
Fern Reading App
Fern · Lead Product Designer
Impact · D30 retention up 38%. Average weekly active sessions grew 1.9x.
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Productivity
Search
Cove Team Search
Cove · Senior Product Designer
Impact · Search success rate up from 48% to 81%. Time-to-find cut by 64%.
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Consumer
Music
Drift Music Discovery
Drift · Product Designer
Impact · Discovery-driven listens up 47%. Session length grew 31%.
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